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A SUPER BOWL WEEKEND!

January 29, 2005

Here we are in Super Bowl City- Houston, Texas. It’s hard to imagine the days of the Oilers, Bud Adams, and still think Super Bowl. However, this is a new city with THREE new sports stadiums, and none of the teams are called Oilers.

The Chronicle newspaper has been double its normal size. Every TV station has run a special at the end of the nightly news, and everyone is talking Super Bowl. It’s hard to believe, but it’s the truth: the top ten most watched TV programs in history have all been Super Bowl games.

I know, most people watch for the ADS and not the game. Right! I am sure that the advertisers wished that were the fact, as a one minute ad used to cost $100,000: thirty eight years ago. Today? Well, you’re lucky if you can GET a slot- and if you do, it’ll cost you $2.3 million, and that’s without production costs.

Placing an ad won’t guarantee you success either as the 2000 Super Bowl proved. Anyone remember DOT.BOMB mania? You know, when the economy was roaring (read FRAUD) in the late 90’s? There were 19 dot.com companies running commercials that year. Many of the companies had yet to sell any product, other than selling their IPO. In fact of the 19 dot.com corporations that placed ads in 2000, SEVEN of them went bankrupt within the year!

Okay, already, don’t depress me with the facts. From my vantage point, you’d only be depressed if your were a Panther! Enjoy the game!

Written by Ernie · Filed Under Daily Commentary 

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